Privacy Policy
This Privacy Policy explains how IRONYX LTD collects, uses, stores and protects personal information when you visit our website, contact us, submit project details or use our services.
IRONYX LTD is committed to protecting your privacy and handling your personal information responsibly, lawfully and transparently.
1. Who we are
IRONYX LTD
- 2 King Charles Place, Emerald Quay, Shoreham-By-Sea, England, BN43 5JH
- Registered in England and Wales
- Company number: 17012861
For privacy enquiries, you can contact us:
- Via our Contact Us page: https://ironyx.co.uk/contact-us/
- By email: [email protected]
In this Privacy Policy, “we”, “us” and “our” refer to IRONYX LTD.
2. What this Privacy Policy covers
This Privacy Policy explains how we process personal information when you:
- Visit our website
- Use our contact forms
- Send us drawings, plans or project details
- Request an estimate, quotation or consultation
- Interact with our online advertising or tracking technologies
- Communicate with us about a potential or active project
This Privacy Policy should be read alongside our:
- Cookie Policy: https://ironyx.co.uk/cookie-policy/
- Terms & Conditions: https://ironyx.co.uk/terms-and-conditions/
3. Personal information we collect
We may collect and process the following types of personal information.
Information you provide to us
When you submit a contact form, request a quote or send project details, we may collect:
- Full name
- Email address
- Phone number
- Company name, if provided
- Project location, if provided
- Project details
- Drawings, plans, specifications or uploaded files
- Information about your building requirements
- Any other information you choose to send to us
We use this information to review your enquiry, assess your project requirements, prepare estimates or quotations, respond to you and provide our services.
Information collected automatically
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- User agent
- Browser type and version
- Device information
- Pages visited
- Date and time of visit
- Visit logs
- Referring website or traffic source
- Website interaction data
We use this information to monitor website performance, analyse traffic, understand how visitors use our website, improve user experience and support website security and stability.
Information collected through cookies and tracking technologies
Our website uses cookies, pixels, tags and similar technologies. These may collect information about your visits, device, browser, interactions, traffic source and advertising activity.
We use CookieYes to manage cookie consent.
We may use the following tools:
- Google Tag Manager
- Google Analytics
- Google Ads tracking
- Meta Pixel
- TikTok Pixel
- LinkedIn Pixel
- Microsoft Clarity
- WordPress cookies and website technologies
- CookieYes consent management
These tools help us analyse website performance, traffic sources, user behaviour, advertising effectiveness, conversion activity and opportunities to improve or customise the website.
Non-essential analytics, advertising and tracking cookies should only be used where appropriate consent has been given through our cookie consent banner. The ICO explains that cookies and similar technologies are covered by PECR, and where they process personal data, UK GDPR requirements also apply.
For more information, please see our Cookie Policy: https://ironyx.co.uk/cookie-policy/
4. How we use your personal information
We may use your personal information for the following purposes:
To respond to enquiries
We use information submitted through our forms or sent to us directly to:
- Respond to your enquiry
- Understand your project requirements
- Contact you about your project
- Provide estimates, quotations or project guidance
- Arrange consultations or follow-up communications
- To provide project estimates and quotations
We may use your name, contact details, drawings, specifications and project information to assess your requirements and prepare a suitable project estimate or quotation.
To deliver our services
Where you become a client, we may use your information to:
- Manage your project
- Coordinate design, engineering, manufacturing, supply, delivery and installation
- Communicate with you about project progress
- Manage documentation, specifications and project administration
- Work with subcontractors, manufacturers, suppliers and delivery partners where required
- To work with subcontractors, manufacturers and suppliers
We may share limited project information with subcontractors, manufacturers, suppliers or project partners where necessary to obtain estimates, prepare quotations, assess feasibility, source materials or deliver services.
Where possible, information shared for these purposes will be anonymised or minimised so that only the necessary project details are provided.
To improve our website and marketing
We use analytics and tracking tools to understand:
- How visitors find our website
- Which pages visitors view
- How visitors interact with our content
- Which marketing channels generate enquiries
- How we can improve website performance, usability and conversion rates
- How we can improve or customise our marketing
Where required, this type of tracking depends on cookie consent.
To maintain website security and stability
We may use technical information such as IP addresses, user agents and visit logs to:
- Monitor website performance
- Detect errors or technical issues
- Prevent spam, abuse, suspicious behaviour or illegal activity
- Protect our website, systems and users
- Maintain security and stability
- To restrict suspicious or unlawful activity
If we suspect suspicious, abusive, harmful or illegal activity, we may place a browser local storage variable or similar technical marker to prevent or restrict access to the website.
This is used for website security, fraud prevention, abuse prevention and protection of our systems.
5. Our lawful bases for using personal information
Under UK data protection law, we must have a lawful basis for processing personal information. The ICO explains that organisations must identify an appropriate lawful basis, and legitimate interests may be suitable where the use is reasonably expected, has minimal privacy impact or has a compelling justification.
Depending on the circumstances, we may rely on the following lawful bases:
Consent
We rely on consent where you choose to accept non-essential cookies, analytics cookies, advertising cookies or tracking pixels through our cookie banner.
You can withdraw or change cookie consent at any time through the cookie settings available on our website.
Contract or steps before entering into a contract
We rely on this basis when we process information to respond to your project enquiry, prepare an estimate or quotation, discuss your requirements or provide services you have requested.
Legitimate interests
We may rely on legitimate interests for purposes such as:
- Responding to business enquiries
- Managing communications with potential clients
- Improving our website and services
- Monitoring website security and stability
- Preventing fraud, abuse or unlawful activity
- Managing business administration
- Sharing limited project information with relevant
- subcontractors, manufacturers or suppliers where necessary
When we rely on legitimate interests, we consider whether our interests are balanced against your rights, freedoms and reasonable expectations.
Legal obligation
We may process personal information where necessary to comply with legal, tax, accounting, regulatory or insurance obligations.
6. Cookies, analytics and tracking technologies
Our website uses cookies and similar technologies to operate properly, remember preferences, analyse performance and support marketing activity.
Some cookies are necessary for the website to function. Others, such as analytics, advertising and tracking cookies, are non-essential and should only be used where you have given consent.
Tools used on our website may include:
Google Tag Manager
Used to manage website tags and tracking scripts.
Google Analytics
Used to analyse website traffic, visitor behaviour, traffic sources and website performance.
Google Ads tracking
Used to measure advertising performance, conversions and campaign effectiveness.
Meta Pixel
Used to measure Meta advertising activity, website interactions and campaign performance.
TikTok Pixel
Used to measure TikTok advertising activity, website interactions and campaign performance.
LinkedIn Pixel
Used to measure LinkedIn advertising activity, website interactions and campaign performance.
Microsoft Clarity
Used to understand user behaviour, website interactions, usability issues and performance improvements.
CookieYes
Used to manage cookie consent and record visitor cookie preferences.
WordPress
Used as our website content management system. WordPress may use cookies and technical data to support website functionality, security and administration.
For more detailed information about cookies and how to manage your choices, please see our Cookie Policy: https://ironyx.co.uk/cookie-policy/
7. Who we share personal information with
We do not sell personal information to third parties.
We may share personal information or limited project information with:
- Subcontractors
- Manufacturers
- Suppliers
- Engineering or design partners
- Installation partners
- Delivery or logistics partners
- Professional advisers
- Insurance providers
- IT, hosting, security and website service providers
- Analytics and advertising technology providers, where consent applies
- Legal or regulatory authorities where required
Where we share project details with subcontractors, manufacturers or suppliers to obtain estimates or deliver services, we aim to minimise or anonymise the information where possible.
For example, we may share building dimensions, drawings, specification requirements or project scope without sharing unnecessary personal contact details unless those details are required for the project.
8. International transfers
Some of the technology providers we use, including analytics, advertising, website and cloud service providers, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we expect appropriate safeguards to be used where required by law. These may include adequacy regulations, standard contractual clauses, the UK International Data Transfer Agreement or other lawful transfer mechanisms.
9. How long we keep personal information
We only keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Typical retention periods may include:
- Enquiry information: retained for a reasonable period to manage follow-up, quoting and business records
- Project records: retained for as long as needed for project delivery, legal, insurance, accounting and contractual purposes
- Technical logs: retained for a limited period for security, stability and diagnostic purposes
- Cookie consent records: retained as required to manage and evidence consent preferences
- Marketing and analytics data: retained according to the settings and retention periods of the relevant tools and platforms
We may retain some information for longer where necessary to comply with legal, tax, accounting, insurance or dispute resolution requirements.
10. How we protect personal information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
- Website security controls
- Access restrictions
- Secure hosting arrangements
- Monitoring of suspicious activity
- Technical logs for security and stability
- Limiting access to information where appropriate
- Using trusted service providers and project partners
No website, email system or online service can be guaranteed to be completely secure. You should avoid sending unnecessary sensitive information through website forms.
11. Drawings, plans and project files
If you upload or send drawings, plans, specifications or project documents, we will use them to review your project, prepare estimates or quotations and deliver services where instructed.
You should only send documents that you are authorised to share with us.
Project documents may be shared with relevant subcontractors, manufacturers, suppliers, engineers or delivery partners where necessary to assess, price or deliver the project. We aim to minimise personal information shared in those documents where possible.
12. Marketing communications
If you contact us about a project, we may respond to you using the contact details you provide.
We may also follow up about your enquiry or related services where appropriate and lawful.
We do not sell your contact details to third parties.
Where we send direct marketing that requires consent, we will seek your consent where required. You can ask us to stop contacting you at any time by using the contact details in this Privacy Policy.
13. Your rights
Under UK data protection law, you may have rights in relation to your personal information, including the right to:
- Access the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your personal information
- Ask us to restrict how we use your information
- Object to certain types of processing
- Withdraw consent where processing is based on consent
- Request transfer of your information where applicable
- Complain to the Information Commissioner’s Office
Some rights only apply in certain circumstances.
To exercise your rights, contact us:
- Via our Contact Us page: https://ironyx.co.uk/contact-us/
- By email: [email protected]
We may need to verify your identity before responding to a request.
14. Withdrawing cookie consent
You can withdraw or change cookie consent at any time by using the cookie settings available on our website.
You can also manage cookies through your browser settings. Blocking some cookies may affect how the website functions.
For more information, please see our Cookie Policy: https://ironyx.co.uk/cookie-policy/
15. Third-party websites and platforms
Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices, content or security of third-party websites. You should review their privacy policies before submitting personal information to them.
16. Children’s privacy
Our website and services are intended for business, commercial, industrial and agricultural project enquiries. They are not directed at children.
We do not knowingly collect personal information from children.
17. Complaints
If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner’s Office.
Website: https://ico.org.uk/
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, services, legal requirements or data processing activities.
The latest version will be published at: